Music, an omnipresent art in social media

Art of music is living since the depths of time; it goes through Antiquity until we are reaching western classical music’s appearance. Then with history and technology’s improvements, many music’s style has been found; rap, techno, jazz, disco music…

In the 70’s, Computer Assisted Music is revealed to the world; like it says, you create music, with your own style and by yourself. The CAM emergence, the social media’s creation and improvement had erected music to something accessible to everyone. You can play with sound and became the musician you want. Actually, many known musician use CAM instead of “real instruments”. For example, Flume; young musician specialised in CAMmusic.

This democratization has placed music as a daily object, vital to the social media’s communication. When you work or “play” with social media, music is big part of it.

If you post an advertising campaign, or just a video with your friend, music is in the background. Music gave beat and a vibe to your account, specially for your story and post.

The purpose of music has evolved, there’s the “classic way”; musicians share their new music with their fans. Nowadays, there’s also the “evolving way”. Through social media music is a communication tool, even in your personal account, we don’t use it to be listen but to give style and desire.

Through time music has become something essential in advertising. And, by extension, it leads us to social media, a pipe of communication’s world.

Even though musicians are on social media, unknown people can create music and post it with just one click. And like I said, you can use music just to have more visibility when you share a story or a post.

Music became a tool, an ad object through social media. So, everyone can be or is a musician? For myself, “a musician” is someone who’s gigging concerts, not just someone who play behind a camera. But maybe the new Mozart will be discovered on social media.

Although it’s bothering me when people share an entire song on their Facebook or Instagram, this reflects a ship image of their work, because if anyone can post a song, a whole album, where’s the “real musicians”? where’s the boundaries between the profession and just the passion? Am I a musician? Are you?

Let me know what your understanding on this subject is, see you next week for more!